Swiggy Cloud Kitchen Dispute: Noida Operator Alleges Up to 70% Discounts Without Consent
A Swiggy cloud kitchen dispute has emerged in Noida. Gurpreet Singh, who is building the multi-brand cloud kitchen platform Tastery, alleges that Swiggy enabled discounts of up to 70% across all 25 of his brands without his consent. He says he has taken all 25 outlets off the platform until the issue is resolved. The claims below are Singh's allegations, and Swiggy has described the incident as a configuration error.
What the operator alleges
| Item | Operator's claim | Swiggy's response |
|---|---|---|
| Discounts | Up to 70% on 25 brands, active until November 2 | Configuration error |
| Authorisation | Told offers were enabled on his direction; says no one at Tastery gave any | Not detailed in the report |
| Cost share | Restaurants bore 80% of the discount cost | Not detailed |
| Discount cap | Earlier told discounts would stop at 5% | Not detailed |
| Deductions | Rs 9,651.57 for ads he says he refused; Rs 11,440.62 in complaint and cancellation charges | Not detailed |
Singh posted on LinkedIn and tagged a Swiggy executive. He said small restaurants run on trust and that no food business can survive a 70% discount. In the comments, he alleged that payout records showed the deductions above, which add up to Rs 21,092.19. He said a formal claim listing each item has been pending since September 28 with no repayment or explanation.
Why a 70% discount matters
As an illustration, a 70% discount on a Rs 1,000 menu value is Rs 700. If the restaurant bears 80% of it, as Singh alleges, that is Rs 560, or 56% of the menu price. This ignores commissions and taxes, and actual payouts depend on Swiggy's terms.
Swiggy's response
A Swiggy account manager, Anand Choudhary, responded through Swiggy Cares that the incident occurred due to a configuration error. He said the company was trying to reach Singh to resolve it. Singh replied that the matter would continue in writing. He said issues remain unresolved, including the disputed deductions, the 14 affected brands and unpaid order amounts. The report does not explain why he now refers to 14 brands rather than 25. He asked for written itemised answers on each point, after which he said everything could be closed in one meeting.
Status
This is a dispute between a restaurant partner and a platform, aired publicly. The allegations have not been independently verified, and no resolution has been reported. Swiggy has not been reported to have addressed the deductions.
