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FSSAI Issues Show-Cause Notices to Nestlé India and HUL Over Misleading Label Claims

K
KavyaMarkets Desk
Clean photographic 1200x675 composition of packaged food products on a supermarket shelf with an inspector's hands examining a package, strictly no text overlay, no letters, no typography and no watermarks.
FSSAI issued show-cause notices to Nestlé India and HUL over product labels and claims.
60-Second Key Takeaways
  • FSSAI issued a show-cause notice to HUL over "Healthy Birth Weight" claims on Horlicks Mother's Plus Kesar 400 g BIB, which it says violate the FSS (Advertising and Claims) Regulations, 2018.
  • Nestlé India received notices over three Nescafé ready-to-drink products whose front packs say "Flavoured Milk" while rear packs and online listings use a "Proprietary Food" category.
  • FSSAI says the Nescafé drinks fall under the standardised "Flavored Milk" category in the FSS (Food Products and Food Additives) Regulations, 2011, so the proprietary labelling is incorrect.
  • Nestlé Resource Renal Vanilla Flavour Powder allegedly lacked prior approval under the 2022 FSS regulations for health supplements and related categories, and omitted vegetarian or non-vegetarian symbols required by the 2020 labelling rules.
  • FSSAI suspended the licences of M/s Sukhdarshan Pharma and M/s Bala Ji Food Products and warned that unsatisfactory replies could prompt legal action under the FSS Act, 2006.

FSSAI Issues Show-Cause Notices to Nestlé India and HUL Over Misleading Label Claims

The FSSAI show-cause notice issued to Nestlé India Limited and Hindustan Unilever Limited (HUL) targets misleading product claims and labelling non-compliance, according to a report on a nation-wide enforcement drive by the Food Safety and Standards Authority of India. The regulator also suspended the licences of two regional food manufacturers after finding severe safety violations. The source says the actions follow audits and market surveillance across e-commerce platforms and physical markets. A show-cause notice asks a company to explain; it is not a finding of violation or a penalty.

FSSAI Show-Cause Notice: What Was Flagged

The table below summarises the notices as reported. The status of each is a regulator notice awaiting a company response.

CompanyProductIssue flaggedRegulation cited
HULHorlicks Mother's Plus Kesar 400 g BIB"Healthy Birth Weight" claim implies direct physiological benefitFSS (Advertising and Claims) Regulations, 2018
Nestlé IndiaNescafé Intense Café, Choco Mocha, Chilled LatteConflicting "Flavoured Milk" and "Proprietary Food" labelsFSS (Food Products and Food Additives) Regulations, 2011
Nestlé IndiaNestlé Resource Renal Vanilla Flavour PowderNo prior approval; missing veg/non-veg symbolFSS (Health Supplements, Nutraceuticals, FSDU, FSMP, Prebiotic and Probiotic Food) Regulations, 2022; FSS (Labelling and Display) Regulations, 2020

HUL: Horlicks Mother's Plus Kesar

FSSAI served HUL a notice over misleading health claims on Horlicks Mother's Plus Kesar 400 g BIB. Inspections found that claims such as "Healthy Birth Weight" on packaging and advertisements violated the 2018 Advertising and Claims Regulations by falsely implying that the product directly imparts physiological health benefits.

The regulator also flagged wording on e-commerce platforms, where a line referring to pregnancy and lactation, protein for birth weight and DHA for brain development, with "No Added Sugar", was incorporated into product titles. The source describes this wording as improper.

Nestlé India: Nescafé Drinks and Resource Renal

For the Nescafé ready-to-drink range, including Nescafé Intense Café (Cappuccino), Nescafé Choco Mocha and Nescafé Chilled Latte, FSSAI found conflicting label declarations. The products are made through M/s Schreiber Dynamix Dairies Pvt. Ltd. and M/s Lotus Dairy Products Pvt. Ltd. Front packs say "Flavoured Milk", while rear packs and online listings class them as "Proprietary Food – 1.12 Dairy Based Drink" or describe them as "crafted with the goodness of flavoured double toned milk". FSSAI said the drinks fall under the standardised "Flavored Milk" category, which makes proprietary labelling incorrect.

Nestlé Resource Renal Vanilla Flavour Powder is marketed for the dietary management of people with conservatively treated chronic kidney disease. According to the source, it lacked the required prior approval from the Food Authority under the 2022 regulations, and its packaging omitted mandatory vegetarian or non-vegetarian symbols required by the 2020 labelling rules.

Licence Suspensions and Possible Next Steps

FSSAI suspended the licences of local food business operators M/s Sukhdarshan Pharma and M/s Bala Ji Food Products after physical inspections found severe food safety violations. The source gives no further detail on the violations.

The regulator directed the companies to submit show-cause responses within a stipulated timeframe, which the source does not specify. It warned that unsatisfactory explanations will prompt legal action under the FSS Act, 2006. The source adds that enforcement directives may require companies to withdraw non-compliant digital advertisements and issue corrective public notices.

What to Watch

The confirmed trigger is the response deadline in each show-cause notice, but the source does not give it. Any company reply, FSSAI order or corrective notice would be the next development; none has been reported.

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Frequently Asked Questions

Why did FSSAI issue a notice to HUL?

FSSAI served HUL a notice over claims such as "Healthy Birth Weight" on Horlicks Mother's Plus Kesar 400 g BIB. It says these claims violate the FSS (Advertising and Claims) Regulations, 2018 by implying the product directly imparts physiological health benefits.

Which Nestlé India products did FSSAI flag?

FSSAI flagged the Nescafé Ready-To-Drink range, including Intense Café, Choco Mocha and Chilled Latte, and Nestlé Resource Renal Vanilla Flavour Powder. The first group faces a labelling conflict and the second a missing prior approval and missing veg/non-veg symbol.

What is the labelling issue with the Nescafé ready-to-drink range?

Front packs say "Flavoured Milk", while rear packs and online listings use "Proprietary Food – 1.12 Dairy Based Drink". FSSAI says the drinks fall under the standardised Flavored Milk category, so proprietary labelling is incorrect.

What is a show-cause notice from FSSAI?

It is a notice asking a company to explain an alleged non-compliance within a stipulated time. According to the source, unsatisfactory responses can lead to legal action under the FSS Act, 2006.

Which food businesses had their licences suspended?

FSSAI suspended the licences of M/s Sukhdarshan Pharma and M/s Bala Ji Food Products after severe food safety violations were found during physical site inspections.

What could happen to the companies after the notices?

The source says unsatisfactory responses will prompt legal action under the FSS Act, 2006. Enforcement directives may also require companies to pull non-compliant digital advertisements and issue corrective public notices.

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