The shares of Honasa Consumer rose more than 2 percent on December 12 after the company announced the acquisition of BTM Ventures, the parent company of men's personal care brand Reginald Men. The shares closed at Rs 261.50 apiece on Friday, with an intraday high of Rs 269 apiece earlier in the day.
Honasa Consumer will acquire 95 percent equity stake in BTM Ventures via secondary purchase at an enterprise value of Rs 195 crore. The acquisition is expected to be completed over the next four weeks, subject to closing adjustments. The remaining 5 percent stake will be acquired after 12 months, based on pre-agreed valuation criteria.
BTM Ventures, founded in August 2022 by Trisha Reddy Talasani, is the parent company of Reginald Men. The company offers a range of men's personal care products, including sunscreen and serum. Reginald Men has achieved significant growth, with an annual turnover of Rs 20.15 crore in FY25, up from just Rs 7,000 in FY23.
Key Highlights of Reginald Men:
Honasa Consumer Co-founder & CEO Varun Alagh said, "We are deeply inspired by what the Reginald Men team has built in such a short span of time. This acquisition further strengthens our mission of shaping the future of India’s beauty and personal care landscape."
BTM Ventures Founder Trisha Reddy Talasani said, "Joining hands with Honasa Consumer is a landmark moment for us. Our shared passion for innovation and commitment to excellence forge a strong partnership."
Honasa Consumer shares have fallen nearly 2 percent in the past five days and over 7 percent in the past one month. However, the stock is up around 5 percent in 2025 so far, with a 52-week high of Rs 334.20 per share in June.
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