Trent, the company behind Zudio, says it will keep opening new stores in big cities where it already has a footprint and also move into smaller towns.
Why the focus on more stores?
The brand sees consumer confidence slowly improving after a tough period. Adding more stores helps it reach more shoppers and increase sales.
What’s the plan?
- Continue opening Zudio outlets in existing high‑traffic areas.
- Enter smaller markets that are expected to grow over time.
- Use a dense store network to keep costs low and respond quickly to local fashion trends.
Challenges and competition
Value‑price fashion is getting tougher with new players like Reliance, Shoppers Stop and Aditya Birla entering the space. Online fast‑fashion brand Shein also returned to India, putting pressure on Zudio’s pricing.
CEO’s view
CEO P Venkatesalu says growth is rarely a straight line. “We need to keep changing and take calculated risks to win with the consumer,” he said.
Share price note
Trent’s stock has risen a lot since the pandemic but fell over a third in the last year, closing near its 52‑week low of about ₹3,976.
Remember, this is perspective, not a prediction. Do your own research before making any investment decisions.