Titan's shares jumped to a fresh all‑time high after the jewellery giant said it is entering the lab‑grown diamond market with a new brand called “beYon”.
Record‑breaking stock move
On Monday the stock rose about 1% to ₹4,031.70 on the NSE, touching a record level. By the end of the session it slipped a little and closed at ₹3,985, down 0.18%.
‘beYon’ brand and first store
Titan announced that “beYon – from the House of Titan” will open its first exclusive store in Mumbai on December 29. The brand will sell a curated range of lab‑grown diamond jewellery aimed at price‑conscious buyers. Titan also said it plans to add a few more stores in Mumbai and Delhi in the near future.
Why analysts are watching
- ICICI Securities believes Titan’s strong retail and distribution network will help the new line scale quickly.
- Morgan Stanley notes that the company’s management is now more open to the lab‑grown segment, adding to its existing brands like CaratLane, Zoya and Mia.
- Citi warns that the lab‑grown diamond market is very competitive and profit margins are uncertain, so expansion may be cautious.
Strategic background
Earlier this year Titan partnered with De Beers Group and its jewellery arm Tanishq, giving it access to expertise in the diamond business.
What this could mean for you
If Titan can leverage its extensive retail footprint, the “beYon” launch could add a new growth engine for the company. However, the competitive nature of the lab‑grown diamond space means investors should watch sales trends and profit margins closely.
Remember, this is just an overview, not a prediction. Do your own research or consult a certified financial adviser before making any investment decisions.