Titan Company’s shares jumped over 2.5% on Friday, reaching a fresh 52‑week high of Rs 4,008 after the firm unveiled its new women‑focused lifestyle brand, beYon.
Titan Announces beYon Brand
In an official filing, Titan said it will launch “beYon – from the House of Titan” with a standalone retail outlet in Mumbai on 29 December 2025. The brand is designed to serve modern women’s lifestyle needs beyond watches and perfumes.
What beYon Offers
beYon will feature a curated mix of products, including:
- Lab‑grown diamond (LGD) jewellery
- Sarees
- Perfumes
- Handbags
Store Launch Details and Expansion Plans
The first store will open in Mumbai on 29 December. Titan also hinted at additional outlets in Mumbai and Delhi in the near future, signaling an aggressive rollout.
Impact on Titan’s Stock
Following the announcement, Titan’s shares rose about 2% to Rs 3,987.15 on the BSE. Over the past year, the stock has delivered a 20.24% return, with a year‑to‑date gain of 22.70% and a solid 2.46% rise in the last month, reflecting steady investor interest.
Remember, this is perspective, not a prediction. Do your own research and consider your risk tolerance before making any investment decisions.