Titan Company saw its shares climb almost 1% to a high of Rs 4,015 as excitement built around the launch of its first lab‑grown diamond store in Mumbai.
What is beYon?
beYon is Titan’s new brand aimed at modern women. The store will sell lab‑grown diamond jewellery, along with sarees, perfumes and handbags. The grand opening is set for 29 December 2025.
How the Market Reacted
The stock rose for the second day in a row, adding about 23% to its value so far this year.
Analyst Views
- Morgan Stanley kept an Overweight rating with a target price of Rs 4,062, saying the move into lab‑grown diamonds is a positive step.
- Investec reiterated a Buy rating and a target of Rs 4,248, noting the brand can tap growing demand for lab‑grown stones.
- Citi stayed Neutral with a Rs 4,125 target, warning that the venture may not add much earnings and could face pricing pressure.
Why It Matters to Retail Investors
Launching beYon lets Titan expand beyond its traditional watch and jewellery lines, potentially opening new revenue streams. If the store performs well, it could support further stock gains.
Disclaimer
Remember, this is just perspective, not a prediction. Do your own research before making any investment decisions.