Titan Company’s stock surged more than 2% on Friday, hitting a fresh 52‑week high as it announced the launch of a new lab‑grown diamond jewellery line called ‘beYon’.
What is ‘beYon’?
The company said ‘beYon – from the House of Titan’ will debut with its first exclusive store in Mumbai on December 29. The brand will focus on a curated range of lab‑grown diamond (LGD) pieces, expanding Titan’s portfolio beyond watches, perfumes, sarees and handbags.
Share price reaction
After the filing, Titan’s shares rose to Rs 4,006.90, a new 52‑week high, breaking a two‑day losing streak. Over the past month the stock is up nearly 3%, up more than 8% in six months, and up about 23% so far in 2025.
Why lab‑grown diamonds matter
- They are created in labs using technology that mimics natural diamond formation.
- Cost is typically lower than natural diamonds, appealing to price‑sensitive buyers.
- Growing consumer awareness is driving demand for sustainable, affordable alternatives.
Future expansion
Titan plans to open additional ‘beYon’ stores in Mumbai and Delhi soon, aiming to capture a larger share of the emerging LGD market.
Company snapshot
- Market cap: ~Rs 3.55 lakh crore
- P/E ratio: 93.5
- Five‑year stock gain: ~167%
Remember, this is perspective, not prediction. Do your own research and consider your risk tolerance before making any investment decisions.