On Thursday, December 11, shares of Nandani Creation defied the broader market trend, rising over 2.5% in intraday trade. The stock touched a high of ₹29.73, despite benchmark indices struggling to find direction.
Although the stock saw gains on Thursday, it remains nearly 50% below its 52-week high of ₹59, which was recorded in February 2025. Over the past year, the stock has been under pressure, shedding 14% in the last 12 months.
December has started on a weak note for the stock, with a 10% slide so far, following a sharp 16% drop in November.
However, in the long term, the stock has delivered significant returns, soaring 123% and earning its status as a multibagger for early investors.
The modest rebound in the stock comes after Nandani Creation Ltd announced a strategic partnership with Reliance Centro, India's largest fashion retail format. This partnership will see Jaipur Kurti products placed across 12 Reliance Centro stores nationwide, enhancing brand accessibility and visibility.
According to the company, this collaboration marks a meaningful expansion of its offline retail footprint and supports its broader strategy of fortifying its direct-to-consumer (D2C) ecosystem. The company aims to provide a seamless, omnichannel shopping experience for its growing customer base.
Anuj Mundhra, Chairman and Managing Director of Nandani Creation Ltd, said, “This partnership with Reliance Centro marks a significant milestone in our journey to bring our designs closer to our customers. We look forward to leveraging this association to deliver a curated, in-store experience that resonates with the evolving tastes of Indian women.”
As the stock stages a small recovery, investors are watching closely to see whether the Reliance Centro tie-up can trigger sustained momentum for the SME player in the sessions ahead.
Key terms: Nandani Creation, Reliance Centro, Jaipur Kurti, multibagger stock, direct-to-consumer (D2C) ecosystem, omnichannel shopping experience, Indian women's ethnic wear market.
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