Honasa Consumer, the parent company of popular FMCG brands like Mamaearth and The Derma Co, has seen its shares rise by nearly 5% in early trade on Friday, December 12. This increase came after the company announced its entry into the men's personal care category with the acquisition of Reginald Men.
Key Details of the Acquisition
Honasa Consumer will acquire a 95% stake in BTM Ventures Pvt Ltd, the company behind Reginald Men, for an enterprise value of ₹195 crore. The remaining 5% stake will be acquired after 12 months, based on pre-agreed valuation criteria.
Reginald Men, founded in August 2022, offers a range of premium personal care products for men, including sunscreen and serum. In the last 12 months, the brand has achieved a top line of over ₹70 crore, with an EBITDA of nearly 25%.
Strategic Expansion into Men's Personal Care Category
This acquisition marks a strategic expansion for Honasa Consumer into the rapidly growing men's personal care category. It will also strengthen the company's presence in the South Indian market, where Reginald Men currently generates most of its revenue.
With this acquisition, Honasa Consumer will gain access to deep consumer insights, proven marketing strategies, and strong brand resonance in the region. This is expected to accelerate the company's market share across southern markets.
Honasa Consumer's Current Market Presence
Honasa Consumer currently has a strong distribution network, with over 1,00,000 FMCG retail outlets and coverage of more than 18,000 pin codes across India. The company's products are available in over 700 districts across the country.
Stock Performance
Although Honasa Consumer's shares have gained strength today, they remain weak overall in December, having dropped nearly 10% so far. The stock has witnessed significant volatility in 2025, hitting a new all-time low of ₹197 in February before rebounding strongly to a one-year peak of ₹334.20 in June.
For the September quarter, the company posted a consolidated net profit of ₹39.22 crore, compared to a loss of ₹18.57 crore in the same quarter last year. Revenue from operations rose 16.5% to ₹538.06 crore in the quarter, compared to ₹461.82 crore in the year-ago period.
Key Takeaways:
- Honasa Consumer acquires 95% stake in Reginald Men for ₹195 crore
- Reginald Men offers premium personal care products for men, with a top line of over ₹70 crore in the last 12 months
- Honasa Consumer expands into men's personal care category, strengthening its presence in South India
- Company gains access to deep consumer insights, proven marketing strategies, and strong brand resonance in the region
Note: Investors should consult certified experts before making any investment decisions.